Make every rep as good as your best one.
Cadence is the AI coach that turns your team’s real deals into daily practice, so reps ramp faster, win more, and sell the same sharp story on every call. The reps your best closer already makes, now made by everyone.
For revenue leaders: Heads of Sales Enablement, VPs of Sales, and CROs.
Why this is hard
Enablement isn’t a project. It’s a motion that never stops.
The treadmill
Keeping a team enabled is a full-time job nobody has time for.
Someone has to build the material, keep it current, get people to actually engage, check that any of it stuck, and be there for the questions. Not once, but every week, forever. Miss a beat and the whole thing rots. And the day a competitor matches your value or ships something new, half of what you wrote is already wrong.
It’s relentless. That’s exactly why most enablement quietly dies two months after onboarding.
The harder part
Even if you win that war, knowing isn’t doing.
Reading a doc or watching a video does almost nothing for how a rep performs when a real buyer pushes back, live, with money on the line. Knowledge in a wiki and skill on a call are not the same thing, and the gap between them is where deals are lost.
The only thing that closes it is reps: practicing the hard moments out loud. Cadence runs your team through real roleplay built from your own calls and deals, not someone’s generic script.
The loop
A compounding loop, not a one-off course.
- 1
Practice the real moments
Reps rehearse the exact situations your team faces, drawn from your own calls, not a generic script.
- 2
Get coached, not quizzed
The AI pushes on their reasoning, sharpens the weak spots, and recognizes a genuinely good answer.
- 3
See the curve bend
Watch reps climb, spot who’s internalized the message, and prove enablement moved the number.
Practice on the deals you actually run.
Cadence connects to your call recordings and builds scenarios from real customer and prospect conversations. No generic scripts. The objection your rep rehearses is one your team actually hears.
Multi-threading a stalled deal
Your champion went quiet for two weeks. On the next call, the buyer hints a new VP is now involved. How do you re-open the deal without losing your champion?
Built from a real call · Acme Corp, Q2 renewal (Gong)
It knows the difference between thinking and parroting.
Most “AI coaching” rewards saying the magic word. Cadence grades whether the rep actually reasoned through the moment: open-reasoning sessions, capstones, and live roleplay where the AI plays the buyer. With a library of good and bad examples behind every judgment.
Jordan 2:14 PM
We’re the market leader, so they should just go with us.
Coach App 2:14 PM
⛔️ That’s a claim, not a reason the buyer cares about. Why does market leadership reduce their risk here? Tie it to something they said they’re worried about.
Jordan 2:16 PM
They flagged downtime risk. So: most teams like theirs run on us, which means our failure modes are known and our support has seen their exact setup before.
Coach App 2:16 PM
✅ Now it’s an argument tied to their risk. That passes.
One daily rep. Zero new logins.
It’s a DM in Slack or Microsoft Teams, whichever your team already lives
in. Reps choose their own schedule, pause when slammed, and resume anytime.
Finish one session, roll straight into the next. Type
help
and it tells you what to do. Adoption stops being a fight.
Jordan 8:30 AM
help
Coach App 8:30 AM
👋 Here’s what you can do:
• start: begin today’s session
• status: your rank & streak
• pause: snooze when you’re slammed
• schedule: pick your reminder time
Jordan 8:31 AM
start
Coach App 8:31 AM
🎯 Let’s go. Today: handling a pricing pushback…
Finally, see if enablement is working.
Cadence gives the enablement leader visibility into who’s practicing, who’s improving, and whether a new message is landing.
- Role-based roadmaps
- Each rep gets the path for their job, not a generic firehose.
- Ranks & progress
- Track every rep against a defined curriculum, not vibes.
- Weekly reports & leaderboards
- See momentum at a glance and surface who’s pulling ahead.
- A web dashboard
- Manage roadmaps, add tracks, and browse every coaching conversation.
Team overview
Enterprise Sales (West)
142
Sessions completed
4.6 days
Avg. weekly streak
11 / 12
Cadence improving
Leaderboard
Discovery track
- 1 P Closer
Priya N. AE
+8 - 2 M Operator
Marcus L. AE
+5 - 3 J Operator
Jordan R. SDR
+12 - 4 D Builder
Dana K. AE
+3 - 5 S Builder
Sam O. SDR
+6
How we roll it out
We don’t hand you a tool. We build it with you.
- 1
Connect your reality
We plug into your systems of record (call recordings, deal data) so practice is built from how your team actually sells.
- 2
Build the roadmap
We design the enablement roadmap with you: the roles, the motions, the moments that matter most for your team.
- 3
Pilot & fine-tune
A small group runs it live. We tune Coach and the content on real conversations until it’s genuinely sharp.
- 4
Roll out & maintain
The whole team goes live. Cadence keeps it current as your product, market, and competitors move.
The curriculum is the hard part, and it’s the part we do with you. Most teams run a live pilot before a full rollout, so Coach and your content are dialed in on real conversations before the whole team is on it.
Coaching that reaches into your real pipeline, coming soon.
Here’s where Cadence is headed. These aren’t available today. We’ll tell you the moment they ship.
- Ongoing practice exercises
- “Help me prep for my call with [account]”, pulling from your systems of record
- AI review of recorded calls, with tips
- Real-time coaching on live calls
Our conviction
What we believe about winning teams.
“Your best closer isn’t lucky. They’ve run the rep a hundred times. Cadence gives everyone those reps.”
Founding belief
Why we built Cadence
“Coaching has to judge real thinking, not magic words. If it can be gamed, it won’t move the number.”
Design belief
How Cadence coaches
“The best practice fits into the day, where the work already happens. Anything else gets skipped.”
Adoption belief
In the flow of work
Fits the stack you already run
- Slack
- Microsoft Teams
- Gong
- Chorus.ai
- Salesforce
- HubSpot
Customer logos & results coming soon. We won’t ship numbers that aren’t real.
Pricing
Per-seat, built for teams.
Team
Small sales teams getting started
Up to ~25 seats
per seat / mo, billed annually
- Daily coaching sessions in Slack or Teams
- Role-based roadmaps
- Ranks & progress tracking
- Open-reasoning, framework & capstone sessions
- Slack & Microsoft Teams integration
Growth
Scaling orgs that need visibility
~25 to 150 seats
per seat / mo, billed annually
- Everything in Team, plus:
- Manager web dashboard
- Team leaderboards
- Weekly reports
- Call-recording integration (Gong, Chorus)
- Scenarios grounded in your real calls
Enterprise
Large or regulated orgs
150+ seats
Let's talk
- Everything in Growth, plus:
- SSO / SAML
- Custom roadmaps & tracks
- Priority support
- SOC 2 report & DPA
- Custom integrations (systems of record, roadmap)
Turn your enablement into daily reps.
See Cadence on your team's real calls. Book a 20-minute demo.